MORINAGA MILK CARAMEL | Peanut Friendship

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After "Morinaga Milk caramel - 60th Anniversary - Poem of the Four Seasons", Morinaga once again launches "Peanut Friends Limited Flavor", which is designed by MindSlow workroom to create a cute new visual of peanut flavor for the packaging, while the animation is performed by Knock-Knock Animation to bring the peanut friends into our world.

When the theme of "Peanut Friendship" was confirmed, we expected this animation to leave the audience with the impression of "peanuts and friends" right away, so we designed a one-shot performance sequence: the peanuts enter the spacewalk to start the prologue, then use fancy greetings to show the tacit understanding of friends, and finally fly and jump together to enter the Hero cut. Through a simple story structure, smooth character performance, and a lively soundtrack, this “very peanut” animation was completed.

The most difficult part is that after deducting the brand logo and word card at the end, and then deducting the seconds of the product and the theme word, there are only 8 to 10 seconds left for the performance. Therefore, the performance of each second and the main point of the screen need a lot of consideration and care, so that the audience can receive the character's personality and soul regardless of the short amount of time. We give this animation a simple story, simple visuals and vivid character performances, hoping that you can feel the peanut personalities of this pair of peanut people.

✦ STYLEFRAME

✦ MOTION

CREDIT LIST

Client：森永製菓 - 森永牛奶糖

Production House：博報堂 x Knock-Knock Animation 諾恩動畫
Design Agency：Knock-Knock Animation 諾恩動畫
Package Design & Illustration：慢熟工作室

Director：莊絢淳
Design & Animation DEPT.：Knock-Knock Animation 諾恩動畫

Story & Storyboard：莊絢淳
Character Modeling：陳玟靜
Texture：陳玟靜
Character Rigging：陳捷夫
Colorist：莊絢淳
Layout ：莊絢淳
Animation：莊絢淳
Lighting：莊絢淳
Render：莊絢淳
Compositing：莊絢淳

Music：游明勳